Currently, the Miami Heat fanbase is going through an image crisis of being either a group of bandwagon jumpers or a group of casual fans that don't even get to the game on time.
So, the Miami Heat decided to fight back by telling casual Heat fans to "Fan Up" where they included a fan manifesto and the below video:
Hopefully, "Fan Up" will not get to the level of "Cowboy Up".
(Courtesy of Terez Owens)