Now, I'm one of those people that's all for cross-promotion but after awhile it gets a little dull to say the least, especially if it's a movie spot incorporating NBA clips to try to make you go see the movie.
Recently, ESPN aired the following spot featuring Jake Gyllenhall's new move, "Prince of Persia" where they used spliced in clips of Celtics guard Ray Allen.
For some reason, now I must go see Prince of Persia. Curse you, subliminal messaging!
(Courtesy of Rumors and Rants)