He's on the Twitter and now is branching out to the world of internet cartoons.
We get more from CBS Sportsline:
Tuesday morning, we noted that Miami Heat forward LeBron James is launching an animated cartoon series on LeBronJames.com entitled "The LeBrons." The series stars four different versions of himself made famous in his Nike commercials.
James launched a YouTube channel on Monday, in which he describes the show's concept. "Oh, man, first of all, I'm just really excited about this show. 'The LeBrons.' It goes back to the four characters that I feel like I am on a day-to-day basis. You've got 'Kid LeBron,' you've got 'Athlete LeBron,' you've got 'Business LeBron' and you've got 'Wise,' kind of the mentor of the whole family. It's an exciting time for me to be able to get this out to, not only kids, but to everyone. Everyone is going to have an opportunity to relate to them. So just stay tuned, they're on their way."
Here is the trailer video for you to peruse:
(Courtesy of CBS Sportsline NBA Facts and Rumors)